Want to create an interactive transcript for this episode?
Podcast: The Brand Marketing Show
Episode: How To Run A Killer Black Friday Promo
Description: Black Friday Cyber Monday sales have become an American eCommerce tradition, beginning 2005. Last year, eCommerce stores processed over $700 billion in sales just during this 4 day sale event. Australia played its part too. Here, Black Friday hasn't historically been a 'thing', but Aussie retailers are catching on fast. Last year, it grew by over 50% and it now represents the start of the busy Christmas sales period. Typically, eCommerce sales can increase by over 30% just on Black Friday alone. And with the right strategy, this event can lead into a bumper Christmas promotional period! My...