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Podcast: The Brand Marketing Show
Episode: How To Sell Out Your Collection In Record Time
Description: Creating a new product can be a little bit like going through an out-of-body pregnancy and birth. You put everything you have into creating and nurturing this new little beast. Designing, developing, prototypes, liaising, manufacturing, packaging, photography and more… So it's only natural that you want to see it go gangbusters when it finally hits your store! The last thing you want when you finally get it into your store is crickets. By the time your product is finally ready to go you are probably just about over it, with very little left in...