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Podcast: The Brand Marketing Show
Episode: How To Run A Successful End Of Financial Year Sale
Description: As we approach the end of financial year, you may be considering running a clearance or flash sale (affectionately known as an EOFYS). There's the temptation to reduce how much you need to count during your stock-take. Or to get a few quick sales over the line before having to pay the tax man. There are many benefits to running an EOFYS: You can sell off end of season or last season's stock. Clear slow-selling lines or odd or less popular sizes. Encourage new customers to trial your products for the first...