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Podcast: The Brand Marketing Show
Episode: How To Systemise To Supercharge Your Online Store
Description: The impact of the COVID-19 pandemic and social distancing measures have seen a worldwide acceleration in growth of eCommerce retail. We have entered a period of hyper-evolution, where consumer behaviour and the technology that supports buying online has changed forever. Now, the equivalent of 5 years of "gradual shift" into ecommerce will be compressed into two quarters. eCommerce platform Shopify is already handling Black Friday level traffic daily! How do you manage such rapid growth? As tempting as growth in hyper-speed is, it's incredibly difficult to manage. Keeping on...