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Podcast: The Brand Marketing Show
Episode: When You Need To Pivot From Wholesale To Ecommerce
Description: I love Wholesale as a strategy to scale a brand - it's a highly leveraged strategy that can enable you to sell large volumes of product to a small number of customers. However, right now, it's tough to make money from wholesale, when so many retailers are having to close their stores due to COVID-19 pandemic lock-down measures. Whereas, Ecommerce retail is going completely bonkers! Just because shops are shut and customers are largely house-bound, doesn't mean we're not still spending money on essentials as well as retail therapy. Today on the...