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Podcast: B2B Revenue Leaders
Episode: Don’t Break the Bank on ABM, Be Scrappy | Mason Cosby (Scrappy ABM)
Description: Mason Cosby, Founder of Scrappy ABM, joins Dustin on this week's episode to go deep into the ABM world. They discuss how to be smart and scrappy when it comes to building your first ABM program. When you're just starting, spending a lot of money (that you probably don't have) on ABM tech is unnecessary. What most small businesses need to realize is that there are many easy activation plays you can get started with. From former prospects and customer players, to using a podcast as part of your ABM motion. Make sure you have a pen handy to...