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Podcast: Breaking Through in Cybersecurity Marketing
Episode: Video Influencer Marketing: Keeper Security’s Strategies, Tactics, & Results - Replay from CyberMarketingCon 2022
Description: Social media gives us different ways to market, from influencers to gifs, or videos. You can use whatever is at your disposal to boost your company’s social media marketing strategies. In this replay session from CyberMarketingCon2022 speaker Cait Hassett, Channel Manager at Blackpoint Cyber, will give you all that and more. She discusses various aspects of social media, influencer marketing, and cybersecurity. Cait also shares her journey transitioning from consumer-focused marketing to B2B strategies at Keeper Security.
Video is also incredibly significant, the power of video in marketing and the challenges of brand awareness versus cate...