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Podcast: It's No Fluke
Episode: E33 Brady, McKinney, & Ad Council: Prepare for Misuse
Description: Today we discuss the Shorty Award winning Prepare for Misuse campaign from Brady, the Ad Council and McKinney - and why it was so important to tell the story from the perspective of a gun owner when trying to inspire change.
Susan Lavington began working with Brady in 2017 and became Brady’s Chief Operating Officer in 2021. She oversees Brady’s strategic plan and leads Brady’s transformative efforts in the media and marketing space, which have ushered in significant budget, brand, and infrastructure growth. Prior to this, she led the marketing effort that built usatoday.com into one of...