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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Best Practices for Rebranding
Description: Best Practices for Rebranding Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Most startups will at some point need to rebrand their business. In rebranding your startup consider these best practices: Just as you start with a minimum viable product so you can start with a minimum viable brand. This allows you to test out your brand to see what resonates with your audience. Emphasize the values in your company that arise naturally as these will be conveyed more readily. Inventory your brand assets so you have a...