Want to create an interactive transcript for this episode?
Podcast: The Revenue-Driven CMO
Episode: Building An Experiment-Driven Culture with Dan Buczaczer, CMO of MetaMap
Description: Today’s guest embraces both the art and science aspects of marketing and solves problems by balancing his creativity with his entrepreneurial spirit. He’s led marketing for startups, Fortune 500 companies, and global agencies across B2B, SaaS, and B2C. Our special guest Dan Buczaczer is the Chief Marketing Officer of MetaMap. Dan joins Host Chris Mechanic for an awesome conversation that explores how to build an experiment-driven culture, how to embrace needing to do more with less, and the power that well-crafted narratives have in telling great stories through a company’s marketing.  Takeawa...