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Podcast: Let's Talk Loyalty
Episode: #467:Virgin Active launches Virgin Active Rewards in its move to a Social Wellness Brand
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.Dean Kowarski, Global CEO of Virgin Active, shares incredible insights in today’s Let’s Talk Loyalty show.This podcast is a real masterclass in loyalty. Dean talks about single view of customer/member, retention, customer lifetime value, emotional loyalty, real-time view of member data and personalisation.Dean’s leadership is driving a quest to ‘improve people’s lives through wellness’; wellness created from the merger of a fitness bran...