Want to create an interactive transcript for this episode?
Podcast: The Brand Marketing Show
Episode: The #1 Key To Winning At Ecommerce In 2024
Description: I think the word that best describes this year is bruising… For newer and more established businesses alike, this year has presented several challenges that have made it more difficult to operate (let alone profit!) From the drop in demand for online ordering when lock-downs ended. To the increased costs (of production, operations, distribution, even ad costs have skyrocketed!) To say it's become a lot harder to convert and profit with that change of consumer behaviour would be an understatement! The good thing is, I've been able to combat thi...