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Podcast: Lawyer Business Advantage
Episode: Hiring a Marketing Agency with Bo Royal
Description:
In this episode, Alay and Bo discuss:Â
What lawyers should look for when hiring a digital marketing and advertising agency.Â
Focusing on your goals and needs, and not just general tactics.Â
Day in the life of a digital marketing agency.Â
Prioritize setting expectations.Â
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Key Takeaways:Â
Your marketing agency should have some expertise in the legal area you are in so they can best understand the nuances of your niche.Â
There are a lot of nuances with legal, particularly personal injury law, that include things like things you can and cannot say. You would no...