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Podcast: Audience
Episode: Thriving On Twitter with Bridget Willard
Description:
There aren't many more well-understood growth channels for a brand's audience than social media. But like a lot of things when it comes to growing your brand, it's often not complicated, but it's hard.
Twitter in particular is a favorite for brands (and let's face it, your podcast is a 'brand' whether you've admitted it to yourself or not) to grow their reach and drive traffic back to a website.
Today Craig sits down with Bridget Willard, social media management pro, and someone who has been helping the Castos...