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Podcast: Audience
Episode: Jennifer Bourn on Why You Can't Post & Ghost
Description:
This week on Audience, we're giving ourselves a hard look in the mirror after chatting with Jennifer Bourn. She's a business builder, helping clients grow their brands and attract new opportunities with concrete tools and tweaks.
She kicked off the interview asking an important question, "Let's face it, most of us know we need to be doing [content marketing]. And most of us know we need to be doing. But are we actually doing it?". When life gets in the way and the content marketing to-do list never gets checked off, it's helpful...