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Podcast: Audience
Episode: Podcasting As Content Marketing With Ben Sailer From CoSchedule
Description:
Content marketing has long been a primary way for brands to increase their website traffic and customer bases. And one of the best in the game is CoSchedule.
This software as a service (SaaS) tool allows marketers to organize, execute, and analyze every promotional campaign to get more done. To introduce CoSchedule to potential users, they create educational content about industry best practices and their product.
In this episode, we discuss how CoSchedule uses podcasting within their broader content marketing activities.
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