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Podcast: The Dan Assor Show #eventprofs
Episode: EP107: "Data Powered Revenue Acceleration for Event Organisers" with Heather Holst-Knudsen, CEO H2K Labs #eventprofs
Description: My guest for this episode is Heather Holst-Knudsen, CEO & Founder of H2K Labs. Based out of Florida, H2K Labs helps events, media, marketing, and technology companies develop data-powered revenue growth.https://www.h2klabs.com/
Conversation includes:
What is meant by a data first approach?
What are the first steps businesses can make in utilising data in their sales strategies?
Best practices when integrating new products, services and businesses into an existing infrastructure
The role of data in modern sales strategies
How can event organisers effectively use data to demonstrate value to potential sponsors...