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Podcast: Content Marketing, Engineered Podcast | TREW Marketing
Episode: Survey Results: How European Engineers Seek Information and Make Technical Buying Decisions
Description: In this episode, I'm joined by Udo Bormann, Marketing Conversion Manager at Elektor, to discuss our recent research report "Decoding Engineering Preferences." The research is based on a survey of over 1,200 engineers and technical professionals across Europe and covers a broad range of topics, including search behavior, the use of AI tools, content preferences, and most valued marketing channels.