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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso – Common Branding Mistakes
Description: Common Branding Mistakes Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. In developing the brand for your startup avoid these common mistakes: Spending too much on an agency. Most of the work comes from you, your team, and a graphics design professional. Take ownership of your brand building and outsource key elements of the project such as logo design. Designing a logo that looks cool but is hard to read. Choose a logo design that remains legible in small formats such as email footers and browser tabs. Creating...