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Podcast: The Art of Making Things Happen (Bluefishing) Steve Sims
Episode: How the Monarchy Got Branding So Wrong
Description: Steve Sims has his opinions on what the Royals have done and what they missed out on. He chats about how the recent Royal bust up can teach us a lot about branding and how badly it can be handled. Find out what mistakes you're making in your own company and what you should be doing to avoid them.