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Podcast: Marketing in the Wild
Episode: Building Trust With “They Ask You Answer” ft. Erin Fults
Description: Episode 117: In this episode, Julia chats with Erin Fults from Heights Strategic Marketing. They talk about the book, "They Ask You Answer" by Marcus Sheridan, exploring its principles and the importance of creating purposeful content that builds trust and guides customers through their journey. Erin provides practical advice on implementing the “They Ask You Answer” framework, such as mapping out the customer journey and addressing questions at each step.
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