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Podcast: Marketing Against The Grain
Episode: Google Launches Gemini AI (And It’s Better Than GPT-4)
Description: Kieran and Kipp discuss the impact of Google's Gemini on the future of search. They highlight three core aspects of that stood out to them: a better search experience, the ability to build bespoke web experiences, and the potential for multimodal search. They explore how Gemini will change how we search, transform the search user experience, and redefine the role of the searcher. They emphasize the importance of multimedia content and the need to make information public and accessible. They also discuss the challenges of integrating ads and predict new ad units and opportunities. They conclude by addressing Google's...