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Podcast: Author to Authority
Episode: Ep 449 - How To Approach Branding Like A CEO with Amanda Guerassio
Description: Amanda Guerassio, a talented designer and entrepreneur, has dedicated her career to the importance of branding and online presence in business success. With a background in creative arts and a degree in design, Amanda's journey from freelance gigs to founding her own company, Studio Gracio, has shaped her belief in the power of branding. She has seen firsthand how a strong brand can help businesses thrive, even in challenging times such as the pandemic. Amanda emphasizes the need for businesses to take the time to figure out their core brand and guiding principles, and offers a free resource, Branding Brainstorm...