Want to create an interactive transcript for this episode?
Podcast: Future Commerce
Episode: “Adorkable” Brands, Blands, and CARLY (feat. Ben Schott, Bloomberg)
Description: What Are Blands? What are Dazzle Brands? What are Adorkables?“Blands are the identikit army of disruptive direct to consumer startups.” - Ben SchottBlands are DTC brands that all have a neutral and friendly aesthetic, who claim to be unique, but are all the same in terms of their identikit formula, business model, and tone of voice.In WWI, a british artist created a new form of Marine camouflage called Dazzle Painting, which didn’t aim to make anything hidden, but to make it difficult to target.Ben correlates this to brands that distract consumers: persuading consumers that bad is...