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Podcast: Investor Connect Podcast
Episode: Startup Funding Espresso -- Brand Equity
Description: Brand Equity Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. Brand equity is the value that comes from customer recognition of the brand. Startups with brand equity command a higher price for the product and differentiate from the competition. Here are the key elements of brand equity: Brand recognition Customers recognize the visual identity of the brand and value it. This differentiates your startup from the competition and reduces the cost of acquiring new business. Brand perception Customers understand what your startup does based on the brand. Customers...