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Podcast: The Thoughtful Entrepreneur
Episode: 1754 – Helping Leaders Drive the Bottom and Top Lines with Scott K. Edinger of Edinger Consulting
Description: In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Edinger Consulting, Scott K. Edinger.
Scott emphasizes that growth is not just a sales issue, but a leadership one. He underscores the importance of aligning sales with strategy. A shocking statistic he shared is that 86% of CEOs do little to nothing to align sales with strategy, which he finds tragic.
Many executives, he explains, focus on the capabilities of their products and services and expect the sales team to simply go out and sell them.
Scott also talks about the need for sales teams...