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Podcast: Founder's Journal
Episode: LEGO: From Bankruptcy to Brick Behemoth
Description: Episode 79: Alex (@businessbarista) is breaking down one of the greatest brands of all time: LEGO. While Lego has become the world’s largest toy company thriving off millions of kids & grown ass men like me, it wasn’t always that way. Lego’s story is turbulent enough to make a Harvard MBA queasy. From family tragedy to factory fires to financial ruin, Lego almost died MANY times since its founding in 1929. But it didn’t. And now, Lego’s revival is considered by many to be the greatest turnaround in corporate history. Here’s the story of how Lego skirted bank...