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Podcast: Keep Optimising
Episode: Content: The Intersection of Behavioural Science and eCommerce Strategies with Dr. Thilo Pfrang, Behamics
Description: Dr. Thilo Pfrang is the co-founder of Behamics and holds a PhD in Behavioural Science. Through his lectures and writing, he’s helping us leverage behavioural science to improve our relationships with our customers. And via Behamics, he’s providing a tool to help us use all of this (plus AI) to improve net revenue via reduced cart abandons and lowering returns rates.In this episode, we discuss:Dynamic and personalized nudgingBalancing push and pull strategiesUnderstanding and applying psychological mechanismsDive in:[03:57] Testing behavioral interventions.[08:28] How scarcity nudges and other psyc...