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Podcast: Taste Radio
Episode: Yes, Call It A Comeback. Why Innovation Is Key To Rudi's Revival.
Description: They say that everyone loves a good comeback story. Rudi's is writing the first chapter of a new one. Founded in 1976, the Colorado-based brand markets organic and gluten free breads, including sourdough loaves, English muffins, wraps and buns, and has fostered a loyal consumer following at natural and conventional retailers including Whole Market and Kroger. In 2014, natural foods company Hain Celestial acquired Rudi's from private equity firm Charterhouse Equity Partners for $61.3 million. At the time, Rudi's generated nearly $85 million in annual retail sales, according to published reports. Unfortunately, brand sales and distribution regressed under new o...