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Podcast: Let's Talk Loyalty
Episode: #470: Diving into the World of Caffè Nero's Loyalty Program
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here.This episode focuses on Caffè Nero's loyalty programme, featuring insights from James Flett, the Marketing Director for Caffè Nero.James has worked for more than 10 years on some of the UK’s largest and most loved loyalty programmes and has a wealth of experience about what motivates customer behaviour and change.He heads up the UK Marketing team at Caffè Nero where he has many customer-centred responsibilities including Nero’...