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Podcast: businessline's State of the Economy Podcast
Episode: 2023 Marketing Recap and 2024 Forecast: Tech Disruptions, Economic Shifts, and the Future of Purpose-Led Marketing
Description: In this episode of the "State of the Economy" podcast, Chitra Narayanan talks to Shiv Shivakumar, Operating Partner at Advent International, shares insights on the significant marketing trends of 2023 and predictions for 2024. Key highlights include the transformative impact of AI, the challenge of higher food prices on brand strategies, and the persisting reliance on price and celebrity-centric marketing in India. The discussion also touches on the evolving landscape of e-commerce, the changing dynamics of consumer behavior, and the potential dominance of Gen Z in shaping marketing narratives. Additionally, the episode explores the ebb and flow of metaverse discussions and i...