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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Vlad Blagojevic: Is Your ’GTM Process’ Actually Sabotaging Your Success?
Description: Every post I've come across by Vlad Blagojevic for the past couple of years since stumbled across his content has been on the money. He is a long overdue guest and you won't be sorry you listened a few times and took notes.
Vlad is the co-founder of FullFunnel, which helps B2B companies implement account-based marketing strategies. He has built a large, loyal and appreciative audience on LinkedIn sharing practical advice on topics like understanding buyers, content marketing, and challenging traditional sales assumptions.
Key discussion points:
Rethinking traditional sales/marketing approaches
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