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Podcast: The Brand Marketing Show
Episode: The Counter-Intuitive Way To Improve Your Ad Results
Description: Over the last year or so, it's gotten harder and harder to generate profitable results from paid advertising. Increased competition from the rapid growth in businesses shifting online and vying for limited ad inventory has driven ad costs up. And the way the ad algorithm has changed means that campaigns require a certain number of conversion events in order to optimise. Without the data from those conversion events, the campaigns don't exit the learning phase. And results suffer as a result. The trouble is – as eCommerce businesses, we still need...