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Podcast: Marketing Against The Grain
Episode: How To Create A Winning Marketing Plan For 2024 (Masterclass) (#182)
Description: Founders and CEOs understand customers the best.Kipp and Kieran dive into how you can create a winning marketing strategy in 2024. Learn more on the importance of aligning strategy with customer problems, ideal budget distribution, including 60-65% for demand generation, 10-20% for brand spending, and insights on early CEO involvement.Mentions
Allocadia https://secure.allocadia.com/Â
Asana https://asana.com/Â
Google Sheets https://docs.google.com/spreadsheets/createÂ
HubSpot https://www.hubspot.com/Â
Zapier https://zapier.com/Â
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