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Podcast: Staying Solo
Episode: The Antidote to Fear-Based Marketing & Sales: Introducing TrustDNA
Description: Have you ever bought a product or service for your business that you didn't actually really want or need? You started out browsing because something caught your attention and the next thing you know you're looking around wondering exactly what happened.I know because I've been there, and many times it was because I got played. I was motivated by fear and didn't even know what was happening. In this episode we're exploring why that happens to us, along with why fear is a terrible strategy and, more importantly, what to do instead.