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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: How To Make Your B2B Marketing Work
Description: #JamesFarmer has been a pioneer in the field of #B2BMarketing for the past 16 years. James had an epiphany after a long history in publishing and direct marketing - business to business marketing was operating out of the Dark Ages, and it needed modernising. He and a partner from university, #JoelHarrison, set up B2B Marketing and have worked with most of the major names in technology and other fields.
James and I have a robust conversation about the highs and lows of modern B2B marketing. We disagree on many aspects which makes for a lively...