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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: What Can Help You Better Understand Customer Decisions?
Description: "Humans are bad at understanding other humans", says #MartinLucas, CEO of #GapInTheMatrix. Together with #PaulAlexandrou and #AlexMoscow, we explore how to get inside the minds of your customers to decide to buy or stick with the status quo.
Martin is a #MathematicalPsychologist, Alex is a consummate storyteller of his clients' customers' stories, and Paul has helped a $2m Norwegian business acquire over 1 billion unique users, 77m of whom use their product every day.
We explore the power of understanding and tailoring your story to the #archetypes who make up the majority of your customers. We...