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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Remember What It's Like Selling At the Sharp End?
Description: #JenFerguson discusses selling at the sharp end. Feeding the top of the funnel is one of the most essential functions in sales because it's the #RevenueEngine. It's tough, it's a grind and it's usually the responsibility of some of your most junior and mistakenly undervalued salespeople. Given its importance and its level of difficulty, why is there so little emphasis on high quality training for these frontline salespeople? On developing their broader business acumen? On coaching, lesson capture and collaboration?
Churning and burning junior sales staff has long been a problem in #SDR roles. Leadership of SDRs...