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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Why The Most Human Company Wins
Description: "The evidence is there and the results aren't", says Mark Schaefer about the utter waste in global marketing. If you are a business leader, you are in for a good kicking. if you are a marketer or working agency side, you are probably going to hate this episode.Â
#MarkSchaefer started his career in Fortune 100 corporates, he is an Adjunct Professor of Market at Rutgers and is author of the very excellent #MarketingRebellion. He is an outlier in the world of marketing.
Mark says that marketing has to own the answer to this question. "How do c...