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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: How To Engage Your Customer With Emotion and Powerful Stories
Description: Â
At least 19 / 20 marketing attempts completely miss their mark if you lead with features and benefits or talk about the logical reasons why customers and prospects should buy from you. 95%+ of decisions are 100% emotional. Speak to your best customers. Your best customers will tell you what you need to know to sell to other people just like them. The most important player in your story is your audience.
Are you killing sales, alienating loyal customers and failing to identify gaps in your competitors' offering because you don't understand your customer?
Alex Moscow is CEO o...