Want to create an interactive transcript for this episode?
Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: How Can Digital Help You Win Clients and Attract Talent?
Description: My guest is #KurtShaver, Chief Sales Officer at #Vengresso. He is a tech sales veteran of 36 years who moved into digital B2B social selling.Â
Kurt explains the difference between social marketing and social selling. As a seller, your objective is to get engagement to generate a sales conversation. We explain how to use social selling to drive opportunities forward or out of the funnel, how to identify the players in the buying committee and deliver value to open them up to your offering.
Kurt raises the question about how do you track success in y...