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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Why Telling Your Customers' Story Is The Key To Success
Description: #AlexMoscow, CEO of 9mmPR has been working with CEOs for the past 20 years helping them to tell their story through the voice of their customers.
Alex explains why you mustn't sell overtly using PR. You have to speak with the voice of your customer. Do you really know why they bought from you? Why they disqualified your competition? How far you have help them come? If you don't really know what problem you solve, it makes your sales a matter of luck rather than judgement. Understanding "Why?", "So what?", " Who cares?" This is incredibly powerful and missed b...