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Podcast: Building Better CMOs and Marketing Leaders
Episode: Aron North, CMO of Mint Mobile: Marketers Have Lost Their Insight
Description: Full transcriptWhen Aron North was hired to lead marketing and creative at Ultra Mobile — the fastest-growing private company in the world, in 2016 — he had no idea what would be waiting for him on day one: The outlines of a new prepaid cell phone plan aimed at consumers, then called Mint SIM, which would be sold online only.Aron was blunt with the company's president: "Oh, this is incredibly interesting. Unfortunately, this is never going to work the way you've laid it out. There's no chance this succeeds."At the time, the consumer prop...