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Podcast: Find My Catalyst Podcast
Episode: Negotiation - Simplified
Description: In this episode, Mike and Jody discuss negotiation and why it isn't as hard as you think. Questions Answered: If negotiation doesn't happen at the end, when does it happen? What is negotiation? What questions can you ask to determine what your customer values? Key Takeaways: Common mistake - thinking negotiation is something that happens at the end. You are always in a negotiation. You are always trading pieces of information with folks. Negotiation happens throughout the entire journey with your customer. People are making decisions as you engage with them. Do I like...