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Podcast: Let's Talk Loyalty
Episode: #83: Summary of Loyalty in 7-Eleven Denmark with Managing Director Jesper Ăstergaard
Description: This episode is sponsored by Points, a Plusgrade company. Read more about their Exchange solution as a growth channel for loyalty programs here. This summary features the key lessons I learned from Jesper Ăstergaard, Managing Director of the 7-Eleven chain of stores in Denmark, which in 2019 won the prestigious title of the âInternational Convenience Retailer of the Yearâ.Jesper has spent many years revolutionising the 7-Eleven business in Denmark, from a kiosk business to now a successful food service business selling healthy lunch options that customers increasingly want, as well as building the 7-Elev...