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Podcast: Under the Influence with Martin Harvey
Episode: 6 reasons it's hard to change people's beliefs (and what to do about it)
Description: In this episode, our host, Martin, dives into the world of cognitive biases that shape the beliefs of both health professionals and those seeking chiropractic care. As university-educated health professionals, we often pride ourselves on thinking 'correctly,' but the influence literature tells a different story – our thinking is inherently biased.
Martin explores a groundbreaking new paper that unveils the six key biases influencing our perceptions. Why is this crucial? Because if you aspire to broaden the reach and impact of chiropractic care, understanding and navigating these biases is paramount. The key lies in communicating effectively, aligning wi...