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Podcast: Contractor Growth Network
Episode: #221: Taboo Subjects
Description: We all know the taboo subjects to steer clear of with strangers are sex, money, religion, and politics. But as a business owner, you have to unlearn the habit of being afraid to talk about one of these taboo subjects: money. Being able to communicate price to potential buyers is incredibly important.  In this episode, we talk about… How at its core, a business is all about transactions, so business owners must be able to talk about price. Why sometimes business owners fear advertising their price in case someone undercuts them -yet, they shouldn't wan...