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Podcast: Marketer of the Month
Episode: Leveraging the Membership Model: Lessons from Netflix with Robbie Baxter, Author of The Membership Economy
Description: Have you wondered how Netflix used the subscription model and why they saw value in it? Listen to Robbie Baxter, author of the book - The membership Economy as she talks about the importance of the membership model and how businesses can leverage it.Â
She discusses her learnings including -
Her book - The Membership Economy and what led to the book
How client expectations have changed with regards to consultancies Â
What the membership economy is really about and who can benefit from it
What customers want - memberships, su...