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Podcast: Soul & Science: Fast Forward Your Marketing Mind
Episode: #60: David Yurman CMO Carolyn Dawkins | The Value of Story in Luxury
Description: When it comes to marketing a luxury brand, the brand is queen and storytelling is king. This week, I spoke with Carolyn Dawkins, CMO at David Yurman, where she leads marketing and content strategies with a focus on user experience, brand storytelling, and innovation. Before David Yurman, she spent time in leadership roles at Estée Lauder, L’Oréal and Google. In today’s episode you’ll learn:
Why storytelling and understanding a brand’s heritage is so valuable when it comes to marketing luxury
Agility becomes a superpower during high-growth periods
How curiosity helps keep...