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Podcast: New Books in Communications
Episode: Really Communicating Real Impact Is Not Quite What You Think It Is
Description: Listen to this interview of Cristiano Matricardi, Senior Editor at Nature Communications. We talk about just how closely tied are the research and the communication of the research.Cristiano Matricardi : "From my perspective, that is, as a professional editor, as someone who reads above 500 new submissions a year plus all the papers for due diligence — from my perspective, I see that too many of the submissions are trying to create good narratives to sell the work better — which is okay, sure, but we need to focus on results, and we need to ask just: 'What do you want...